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ÀÖ²©´«Ã½guides counselors in advocating for the mental health and well-being of their communities and clients, as well as the profession.

ÀÖ²©´«Ã½nurtures the counseling community and mutually beneficial partnerships to advance the profession and expand its footprint.

ÀÖ²©´«Ã½provides broad-reaching education for counselors across their career trajectory. ÀÖ²©´«Ã½amplifies counseling as a viable path to wellness and delineates counselor identity and counseling’s position in the mental health field.

ÀÖ²©´«Ã½curates and disseminates rigorous, innovative research and scholarly activity to continually advance data-informed practice.