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Our Mission

Supporting counselors, educating the public,
and funding innovation to advance mental health
and well-being.

Our Vision for the Foundation:  The counseling profession changes lives. And the ÀÖ²©´«Ã½Foundation exists to make sure it can keep doing that at scale, with equity, and for the long haul.

We are building something ambitious: a foundation that doesn't just support the profession around the edges, but invests in it at its roots. That means funding research and innovation that opens new doors to care. It means standing beside counselors when disaster strikes and their communities need them most. It means helping talented students cross the finish line to licensure, because the $15,000 gap between a graduate degree and a license shouldn't determine who gets to serve. And it means giving the public a trusted, go-to resource for mental health information.

We're doing each of these things today in growing measure, with real impact. But we know what's possible, and we're not there yet. Closing that gap takes more than good intentions. It takes the financial commitment of our members, donors, sponsors, and partners who believe, as we do, that a stronger counseling profession means a healthier world.

This is what your support builds. We hope you'll be part of it.